Our Story
How it Started
In early 2025, Ally (left) and Oz (right) got together to chat about a problem. The two had previously worked side by side at DesignMyNight, where they helped scale its reservation management system to thousands of venues worldwide—Ally leading the engineering team, building solutions for high-volume bookings, and Oz heading up customer success for top-tier clients. But this time, the problem they found was rooted in the creative world.
The Problem
As a songwriter and producer, Oz knew the frustration of sending demos into the void, with no sign they’d ever been heard. Soon, it became clear this wasn’t just confined to the music industry. Publishers, magazines, exhibitions, agencies, and creative teams everywhere were buckling under the same pressure: thousands of submissions with no effective way to manage them. Inboxes overflowed, spreadsheets grew chaotic, outdated submission software dragged behind, and new technologies like AI only complicated the problem further.
An Idea
What if there were a better way to handle and review creative submissions—one that worked for both creators and the teams receiving them? After hundreds of customer conversations, hours of industry interviews and months of building, Dapple was born.
Our Mission
Putting Creators First
At Dapple, we believe that every creative work deserves care, attention, and transparency. For creators, we've designed a platform that respects their work and time, ensuring submissions don't disappear into a black hole. We aim to make the submission process as smooth and enjoyable as possible, honouring the hard work that goes into every application.
Saving Precious Time
For creative organisations, we aim to save hours in admin by helping teams handle high volumes of submissions efficiently, review thoughtfully, and report with ease. By reclaiming this time, we give those editors, judges, curators, programme managers managers and administrators the space to focus on what matters most: supporting and celebrating creators.
Bringing It Together
Built by creatives for creatives, Dapple is more than just a submission management platform – it's a bridge connecting talent with opportunity where creators are respected and organisations are empowered. Our mission is simple: to make the submissions process fairer, faster, and more meaningful for everyone so that no great creative work goes unnoticed.